The first thing that I learned is how social media can attack companies and people in harmful ways. On page four of our reading, famous guitarist Dave Carroll had his guitar smashed on a United Airway airplane. He made a song that wrongfully attacked the airlines. The airline got back at them making a video that was about how to pack your guitar. Carroll became a youtube success every day gaining one million views weekly and finished with 8 million on his video of his song. This success gained him tons of publicity from huge television and internet companies such as TMZ, CNN, and others. I have also found out that "Real-Time Marketing and PR Power Law" is basically the law has the power to govern breaking news in real time environment.
Hey Corey,
ReplyDeleteIt's crazy how successful Youtube can make some people. And you're right, it's also crazy how negatively it could effect companies. I think this is a good thing, since it makes companies somewhat responsible for their customer service now that customers have the power in social media.